Billabong

The Beginning: Gold Coast Roots (1973)

Billabong was founded in 1973 by Gordon and Rena Merchant in Burleigh Heads, Australia — right in the heart of surf country.

Gordon, a devoted surfer, started hand-sewing boardshorts that could actually handle the waves — strong triple-stitched seams, quick-drying fabric, and a fit made for movement.

The name Billabong comes from an Aboriginal word meaning “a creek that runs only after rain.” 

 Riding the Wave (1980s–1990s)

By the 1980s, Billabong had become a surfing powerhouse, sponsoring pro surfers and competitions across Australia and Hawaii.

Their shorts were the go-to gear for the surf community — tough, colourful, and built for life on the beach.

As surfing culture exploded worldwide, Billabong expanded into the U.S., Europe, and Japan, becoming a global lifestyle brand that represented freedom, adventure, and youth rebellion.

The 90s sealed its legacy — bold tribal prints, neon graphics, and oversized tees defined the era’s surf-skate aesthetic.

Beyond the Beach (2000s)

In the 2000s, Billabong bought and collaborated with other iconic surf brands — Element, Von Zipper, RVCA, and Nixon — and moved into skate and snow scenes too.

Their logo — the wave pattern — became instantly recognisable from coastlines to city streets.

Modern Era (2010s–Now)

After weathering market ups and downs, Billabong refocused on what it does best: authentic surfwear with deep roots.

It’s embraced sustainability, launching eco-friendly lines like Billabong Recycler, made from recycled ocean plastics.

Today, both vintage Billabong pieces and modern reissues are loved for their laid-back coastal energy and retro 90s vibe.