Harley Davidson
The Birth of a Legend (1903 – Milwaukee, USA)
Harley-Davidson began in 1903, when William S. Harley and the Davidson brothers built their first motor-bicycle in a small shed in Milwaukee, Wisconsin.
Their goal was simple: create a machine that embodied freedom and power.
By the 1910s, Harley-Davidson bikes were roaring across America — used by soldiers in World War I and adored by everyday riders who wanted to break away from the ordinary.
The Rise of the Rebel (1940s–1960s)
After WWII, returning soldiers craved speed, freedom, and adrenaline — and Harley-Davidson became their symbol.
Clubs like the Hells Angels were born, and soon the leather jacket became an unofficial uniform.
This was the start of the Harley style: black leather, patches, denim, and attitude.
Movies like The Wild One and Easy Rider sealed the image — Harley riders weren’t just bikers; they were rebels, outsiders, and icons of counterculture.
Modern Era (2000s–Now)
Today, Harley-Davidson stands at the crossroads of heritage and fashion:
- Vintage tees and leather jackets are sought-after streetwear staples.
- The brand collaborates with designers like Supreme, Levi’s, and NEIGHBORHOOD.
- Its imagery — flames, skulls, eagles, wings — remains a blueprint for timeless cool.
Harley clothing now means more than motorcycles — it represents freedom, rebellion, and identity.
From the Road to the Runway (1970s–1990s)
In the 70s and 80s, Harley’s bold orange logos, winged emblems, and eagle graphics found their way onto T-shirts, vests, and denim jackets.
These pieces became collectors’ gold — each one tied to a specific dealership, rally, or ride.
By the 1990s, Harley-Davidson clothing was huge beyond biking.
Rock bands, metalheads, and grunge kids all embraced it — vintage Harley tees became symbols of authentic American grit.