NFL
Kick-Off (1920s–1930s)
The National Football League was founded in 1920 in Canton, Ohio — a time when players wore leather helmets and the game was more grit than glamour. What began as a small collection of regional teams quickly grew into a professional league with a fierce, loyal following. Early heroes like Red Grange helped turn football into a national spectacle, setting the stage for America’s game to take shape.
Gridiron Glory (1940s–1960s)
Post-war America brought the golden age of football. Television beamed Sunday games into living rooms, and the NFL became part of American identity. By the 1960s, legendary names like Vince Lombardi, Johnny Unitas, and Jim Brown defined toughness and team pride. When the Super Bowl debuted in 1967, the league officially became a cultural powerhouse — uniting fans across cities and generations.
From Stadiums to Style (1970s–1990s)
The NFL wasn’t just a sport anymore — it was fashion, music, and attitude. Bold team logos and colours turned jerseys, jackets, and caps into streetwear statements. From varsity looks to oversized vintage shells, NFL gear became a staple for fans and collectors. Stars like Joe Montana and Walter Payton gave the league a cool, heroic edge that carried off the field.
The Vintage Revival (2000s–2010s)
As nostalgia surged, fans rediscovered the charm of throwback jerseys and retro team graphics. Brands like Starter, Pro Player, and Champion re-entered the spotlight, bringing 80s and 90s sideline styles back to wardrobes everywhere. Vintage NFL jackets — with bold patches and colour blocking — became coveted pieces in streetwear and vintage fashion circles.
Game On (Today)
A century later, the NFL is more than a league — it’s a global brand that celebrates competition, community, and culture. From authentic on-field gear to retro fanwear, its vintage pieces tell stories of legendary teams, unforgettable plays, and lifelong fandom. Whether you wear your team’s colours for sport or for style, the NFL’s heritage remains timeless, bold, and built for champions.