Realtree

The Origins: From the Woods to the World (1980s)

Realtree began in 1986, founded by Bill Jordan in Columbus, Georgia.

Jordan — an avid hunter — wanted camouflage that actually looked like the woods. He hand-sketched tree bark, leaves, and branches, creating a pattern that blended seamlessly into nature.

He called it Realtree — because it looked real.

Innovation & Outdoor Culture (1990s–2000s)

As hunting and outdoor sports boomed in the 90s, Realtree became the go-to camo for hunters, fishers, and anyone living the outdoor lifestyle.

Unlike old-school blotchy military camo, Realtree used photorealistic natural imagery — actual trees, grass, and terrain printed in high-definition.

Each new pattern (like Realtree Edge, Realtree Xtra, and Realtree Max-5) was designed for specific environments — from forest floors to marshlands.

Soon, it wasn’t just hunters — it was country music fans, truck enthusiasts, and rural America repping Realtree on everything from hoodies to pickup decals.

From Camo to Culture (2010s–Now)

Then came the twist — streetwear rediscovered Realtree.

The same camo that hid people in the woods started standing out on city streets.

Brands like Supreme, BAPE, and Carhartt WIP began remixing Realtree prints into jackets, cargo pants, and accessories.

Now it’s a symbol of rugged authenticity — blending outdoor grit with fashion edge.